@This concept video demonstrates a powerful application of augmented reality. With technology that exists today, retailers could bring their wares to your living room, solving one of online shopping’s biggest drawbacks – a flat 2D representation is often not enough to make product decisions. A 3D online furniture store could allow you to try out different furniture in the real physical space of your living room with minimal effort – something that both physical and online stores can’t currently do. You can read more about the video and how it was made on phedhex’s blog.
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This week's highlights
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The Ethics of Designer Babies
Every parent would embrace the chance to guarantee a healthy child. But those same techniques could be used to influence skin colour or other societal preferences. Should the law intervene? (read more...)Play streaming audio
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Patently absurd
Patents have spread from products to processes, algorithms and even genes. This documentary examines the dangers to society of patenting everything. (read more...)
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